Traveller Profile Overview

The Traveller Profile is a comprehensive, centralised data hub that gives your travel company a single source of truth for every traveller’s information.

It goes far beyond basic contact details to capture a rich, holistic view of each client, including their unique preferences, travel history, and personal needs. This detailed data is organised into twenty distinct modules, allowing for easy access and management of everything from passport information and loyalty accounts to strong dislikes and significant dates. The platform’s modular design ensures that all relevant data is always at your fingertips, reducing the need for manual data entry and minimising errors across your entire organisation.

The platform is built on a robust, consent-based model that puts the traveller in complete control. Your agencies can securely manage client data without the risks associated with handling raw PII. Each action, from data updates to document uploads, is logged and auditable. The system’s ability to tokenise and share specific data fields via secure APIs and tokens provides a compliant way to move data across internal and external applications. This tokenisation ensures that only the necessary information is shared, protecting client privacy while enabling seamless workflows.

By centralising traveller information, the system eliminates the need for agencies and advisers to repeatedly collect the same data. This saves a significant amount of time and effort during the booking process. The high completion rate on many modules means advisers can quickly access and use data for booking flights, hotels, cruises, and more. This streamlined process leads to faster turnaround times, allowing your teams to handle more bookings with greater accuracy.

The rich data captured by the platform provides a foundation for powerful business intelligence. Your company can analyse aggregated data to identify trends, create targeted marketing campaigns, and gain a deeper understanding of traveller behaviour. For example, by analysing “Dislikes” or “Activity” data across a large client base, you can discover new opportunities for specialised trips or partner with suppliers that align with your clients’ preferences.

For your advisers, the Traveller Profile is a game-changer. It provides them with the comprehensive information needed to deliver truly personalised service. An adviser can review a client’s “Significant Dates” to plan a surprise anniversary getaway or check their “Strong Dislikes” to avoid booking them on a disliked airline or at a specific hotel brand. The ability to see a traveller’s “Travel History” and “Social Interests” allows advisers to act as true travel concierges, crafting bespoke experiences that lead to higher client satisfaction and loyalty.

The system’s advanced API and tokenisation capabilities allow agencies and advisers to securely share specific traveller data with external applications and trade partners. Instead of manually re-entering data into a cruise line’s booking portal or a tour operator’s system, an adviser can initiate an API call that delivers the exact information required, such as dietary needs, passport details, or emergency contacts. This reduces errors, accelerates the booking process, and ensures that critical information is communicated accurately to airlines, cruise lines, mid-office systems, and other partners.

🧩 Traveller Profile — All Modules

Click any card to see its purpose and stored fields.